During the high-energy buzz of BET Week 2025, Studio Eleven43 had the honor of hosting one of the most culturally resonant activations in Hollywood: Rhyme & Sole. This fusion of sneaker culture and hip-hop brought together elite creators, tastemakers, and lyricists for an unforgettable night of visual storytelling, live performances, and community.
Located in the heart of Hollywood, Studio Eleven43 served as more than just a venue — we elevated the experience through full-spectrum production, including LED wall content, dynamic lighting design, and in-house AV support. The result? A fully immersive environment where hip-hop met high style and technology met culture.
A Night Built for the Culture
Rhyme & Sole wasn’t your average sneaker event. It was a curated cultural celebration highlighting the evolution of streetwear and hip-hop in the same breath. The evening featured a live cypher battle, with standout performances from some of LA’s most exciting underground emcees, including LT, Sun MF, Canon, Mission, and Paris.
The vibe was elevated further with a sneaker showcase that reflected the creative ingenuity of the hip-hop generation — every pair on display had a story. This was a night for real ones: artists, sneakerheads, creatives, and fans of the culture alike.
Guests Who Set the Bar
The Rhyme & Sole panel brought together a powerhouse lineup of talent:
• Dominic “The Shoe Surgeon” Ciambrone, one of the most iconic custom sneaker designers in the world.
• Richie Lee, founder of the RLS brand and respected figure in fashion-forward streetwear.
• Paulina Lopez, a media executive and experiential marketing strategist.
• MDOT, a Grammy Award-winning music director and multi-instrumentalist.
• Jacques Slade, a respected content creator and voice in sneaker journalism and culture.
Each of these guests brought deep insight and unmatched presence to the panel, drawing a crowd that was ready to listen, learn, and contribute to the larger conversation about where culture is headed.
LED Walls That Told a Story
At Studio Eleven43, we understand that production isn’t just about lighting or gear — it’s about storytelling. For Rhyme & Sole, our LED wall became the visual heartbeat of the event. During the cypher battles, the wall pulsed with motion graphics, real-time animations, and cityscapes that created a digital stage around each performer. The visuals shifted with every verse, making each set feel cinematic and unique.
This wasn’t just background content — it was a live, reactive virtual production canvas that pushed the boundaries of traditional hip-hop showcases. Combined with professional lighting design and our technical production team onsite, the environment we created elevated the event from “dope” to “next level.”
We Brought the Bar, Too
When you walk into a Studio Eleven43 activation, you’re not just stepping into a soundstage — you’re walking into a fully realized experience. Our Bronson Hospitality Bar was open all night, serving curated cocktails and offering guests a chance to unwind, network, and vibe between sets.
From the front door to the final drink, our team handled all in-house production, making sure Rhyme & Sole ran like a well-tuned live show.
What This Means for the Future
Events like Rhyme & Sole are a reminder that when creative vision meets high-performance production, the results speak for themselves. At Studio Eleven43, we’re redefining what a studio can be — not just a location, but a launchpad for immersive storytelling, virtual production, and cultural innovation.
Whether you’re a brand, artist, or curator, we can help bring your next big idea to life with Hollywood-caliber tech, seasoned production crews, and a space designed for dynamic events.
Ready to elevate your next experience? Tap in with Studio Eleven43.