Studio Eleven43, Hollywood’s premier virtual production stage, recently hosted a cutting-edge music video shoot for rising artist Asha, with OnesToWatch—a brand owned by Live Nation—on site to capture the magic. This collaboration pushed the boundaries of virtual production, blending immersive LED backgrounds, motion capture, and practical effects to create a visually stunning experience.
Immersive Environments with LED Wall Technology
At Studio Eleven43, we leveraged our state-of-the-art LED volume to create six dynamic environments for Asha’s video. Rather than relying on traditional green screen techniques, our LED wall rendered real-time photorealistic environments, allowing Asha to interact naturally with her surroundings.
The LED wall gave us full control over lighting, reflections, and depth of field, making every scene feel authentic. Whether it was a futuristic cityscape, an endless desert, or a neon-lit dreamscape, each background was seamlessly integrated into the performance, eliminating the need for costly post-production compositing.
Simulating Movement with a Treadmill
To add cinematic motion to Asha’s performance, we incorporated a treadmill into the LED volume. This simulated forward movement, allowing her to walk “through” different environments while remaining in one place. By synchronizing the treadmill speed with the virtual background, we created a parallax effect, enhancing the depth and realism of the scene.
This technique is commonly used in high-end productions, providing a controlled environment for movement-based shots without the constraints of on-location filming. With this setup, Asha could move fluidly through multiple digital landscapes without ever stepping outside the studio.
Versatility with a Traditional Cyclorama
In addition to our LED volume, we utilized Studio Eleven43’s cyclorama stage for select shots. The cyclorama provided a clean, infinite background, perfect for high-fashion performance shots and close-ups. By switching between virtual production and a traditional cyc setup, the team had full creative flexibility, ensuring a diverse range of visual styles within the music video.
Motion Capture: Bringing Asha’s Avatar to Life
One of the most innovative aspects of this shoot was the use of motion capture technology to create a digital avatar of Asha. Using optical tracking sensors, we captured her movements in real time and translated them into a CGI character. This gave the video a unique blend of live-action and digital performance, expanding the creative possibilities for storytelling.
Motion capture is a game-changer for music videos, allowing artists to interact with virtual elements, transform into digital beings, or exist in fully animated worlds. At Studio Eleven43, we specialize in integrating mocap into productions, giving artists new ways to visualize their creative vision.
The Future of Music Video Production
This shoot with Asha and OnesToWatch demonstrated why Studio Eleven43 is at the forefront of virtual production in Hollywood. By combining LED volumes, motion capture, and traditional cinematography, we provided a versatile, efficient, and high-quality production environment for the creative team.
As Hollywood’s only dedicated virtual production stage, we continue to push the boundaries of filmmaking. Whether it’s a music video, commercial, or feature film, Studio Eleven43 offers limitless creative possibilities in a controlled studio environment.
Interested in bringing your next project to life? Contact us today to see how virtual production can transform your vision.