Last month, Xavi achieved a record-breaking feat. How?  His song “La Diabla” became the longest-running No. 1 Latin solo song on Spotify’s Top 50 global chart on January 24. Not only this, his accomplishment surpassed Bad Bunny’s “MONACO.” Wow!

In November, the talented Mexican American artist visited Studio Eleven43 production facility.  He was here to shoot a promotion for his new single “La Victima.” Accompanied by the team at Need Pastel and creative director Ugly Primo, they transformed Studio Eleven43’s CYC by painting it blue to create an eye-catching campaign.

Hailing from Phoenix, the artist has emerged as a rising star in regional Mexican music, drawing acclaim for his authentic, romantic style. With his distinctive, lively vocals and humble charisma, he has resonated with Gen Z on TikTok. Remarkably, his major hits have been solo tracks, setting him apart from his peers. He is preparing to kick off his inaugural tour later this year.

Born as Joshua Xavier Gutierrez in Phoenix, Arizona, Xavi was raised in a musical household where music held significant importance. Immersed in music from a young age, it started as a spiritual hobby, enabling divinity to flow through him. Three years ago, his music career took flight, and within that brief period, he has released a number of hit singles. Tracks such as “Modo DND” and “Sin Pagar Renta” have garnered public interest, establishing Xavi as a prominent figure in the corrido tumbado genre.

Last month, Billboard reported that Xavi has signed with WME for worldwide representation across all domains.

Congratulations, Xavi!

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